Use Sole Proprietor
- No EIN or other business Tax ID
- Operates under the owner's legal identity
- One employee and low-volume messaging needs
- Can complete OTP and Persona verification
SOLE PROPRIETOR · BRAND
Sole Proprietor Brand Registration
Confirm eligibility, prepare the correct business and identity details, and guide the customer through the brand portion of A2P 10DLC registration.
1
Brand
Verify the sender
2
Campaign
Declare the use case
3
Approval
Complete verification
QUICK ANSWER
Who should use the Sole Proprietor path?
Use this registration type only when the applicant does not have an EIN or another business Tax ID, operates as an individual sole proprietor, has one employee, and can complete mobile OTP and identity verification.
01
ROUTING DECISION
Confirm eligibility first
Use these checks before the customer begins registration.
Use another path
- The customer has an EIN or another Tax ID
- The entity is an LLC, corporation, or partnership
- Several local numbers must share one campaign
- The use case involves purchased or affiliate leads
Agent routing rule
A customer with a valid business Tax ID should be directed to the Low Volume Standard or Standard Brand registration path.
02
PREPARE THE CUSTOMER
Information to collect
Have these details ready before opening the Trust Center.
Legal business name
Use the owner's legal name or a valid sole proprietor business name. Do not add LLC, Inc., or corporation wording.
Physical address
Enter a valid physical address that is accurate and consistent with the applicant's identity information.
Representative details
Collect the authorized representative's full name, role, reachable phone number, and supported email address.
OTP mobile number
Use a real U.S. or Canadian mobile number. Do not use LeadConnector, VoIP, Google Voice, CPaaS, or app-based numbers.
Contact reuse limits
The source article limits how often representative contact details and OTP mobile numbers can be reused. Confirm the current limit before advising customers registering multiple brands.
03
BEFORE SUBMISSION
Compliance readiness review
Resolve mismatches before carrier review.
✓
Business identity is consistent
Identity
The submitted name, website branding, policies, and opt-in language refer to the same business.
✓
The website is live and complete
Website
The site clearly explains the service, has working links, and is not under construction.
✓
Privacy Policy and Terms are public
Policies
The legal pages are accessible and contain the required SMS and data-sharing disclosures.
✓
The messaging category is permitted
Use Case
The business is not relying on prohibited content, purchased leads, shared lists, or affiliate lead generation.
04
TRUST CENTER
Brand registration walkthrough
Follow the brand portion of the registration flow.
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1
Open the Trust Center
From the sub-account, go to Settings → Phone System → Trust Center .
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2
Begin A2P registration
Select the appropriate country and confirm that the applicant does not have a business Tax ID.
-
3
Enter the business identity
Use the sole proprietor's legal identity and avoid unsupported formal-entity suffixes.
-
4
Add the physical address
Review the address carefully for accuracy and consistency before continuing.
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5
Add the authorized representative
Use unique, reachable contact information that satisfies the current Trust Center requirements.
-
6
Review the selected registration type
Confirm that both the Brand and Campaign path are identified as Sole Proprietor and review the displayed fees.
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7
Complete brand details and OTP
Select the closest industry and use a qualifying mobile number that can receive and confirm the OTP request.
One local number per Sole Proprietor campaign
Additional local numbers that are not linked to an approved campaign may fail with messaging error 30034.
05
IDENTITY CHECK
Persona verification
Prepare the applicant for a successful identity review.
Use the physical ID
Do not submit screenshots, scans, digital replicas, or printed copies.
Avoid VPN usage
The verification location should align with the ID's country or region.
Capture a clear image
Avoid glare, blur, shadows, cropped details, or obstructed information.
Complete the live selfie
The person named on the application must complete the face-match step.
06
AGENT REFERENCE
Frequently asked questions
Fast answers for common Sole Prop questions.
Can the customer use a LeadConnector or VoIP number for OTP?
No. Use a real U.S. or Canadian mobile number capable
of receiving SMS. LeadConnector, VoIP, Google Voice,
CPaaS, and app-based numbers should not be used.
Can the customer attach more than one local number?
A Sole Proprietor campaign supports one linked local
number. The linked number can be changed later when
needed.
How long should agents quote for approval?
The support article provides an estimated review
window, but carrier review times can change. Present
any timeframe as an estimate rather than a guarantee.
What should be checked after a failed registration?
Review the legal name, address, email, mobile number,
carrier information, website, and policy pages.
Confirm that OTP and Persona verification were
completed correctly.
NEXT GUIDE
Coming Next
Sole Proprietor Campaign Registration
Continue with use-case selection, consent, sample messages, opt-in evidence, Privacy Policy, and Terms requirements.